The Changing State of Play

Posted by in Asia, Helen Soulsby, Sponsorship

SRi has been on the ground in Singapore for five years, during which we have witnessed a significant shift in the state of play within the sports industry throughout Asia. When we launched in Singapore in 2009, our London head office had an enviable list of clients spread across the UK and Europe. Clients including some of the biggest names in sport; Manchester United, Lagardère Unlimited, Asics, Octagon, NBA, Liverpool FC, Women’s Tennis Association and ESPN. At the time we had little understanding of the commitment Singapore was making to the…read more