Don’t they know who we are?

Posted by in Asia, Commercial, Helen Soulsby

Sports businesses in Asia have a problem. Unlike in the western world, companies operating in sports and entertainment aren’t the sexy brands that every Gen X and Millennial necessarily wants to work for. Sure there are exceptions, but often in Asia, sports focused businesses are just not the ‘employer of choice’. I’ll often ask a client, “Why should someone work for you? What does your brand/company have to offer?” I am then met with an incredulous look as they reply, “Why wouldn’t they want to work for us?” To this,…read more