SRi reflects on a successful 15 years and looks toward the future

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The global sports industry has changed dramatically since SRi’s foundation in 2001. From the way people communicate and consume content, to the gradual blurring of lines between fashion, entertainment and sport, the world in which we all now live is remarkably different to the one that SRi was born into at the turn of the century. We reflected upon the evolution of the industry, and of SRi itself, when we celebrated our 15th birthday last week with colleagues and friends at a drinks reception in London, hosted by our Chairman…read more