Transforming the way your industry works

Sports Recruitment International Blog

Transforming the way your industry works

Where are the women? Gender diversity in sports business.

Posted by in Asia, Australia and New Zealand, Career Advice, Helen Soulsby, Women in sport

Recently our Director, Asia, Helen Soulsby, spoke at the 2014 Asia Pacific World Sport and Women Conference in Australia on, ‘The State of Play – Female representation across the business of sport’. This is what she had to say: When I was a little girl, I didn’t want to work in sport (or in search for that matter). Believe it or not, I wanted to be a nail technician. Not really the career my parents were hoping for but they knew this was the first of many aspirations I would…read more

The Changing State of Play

Posted by in Asia, Helen Soulsby, Sponsorship

SRi has been on the ground in Singapore for five years, during which we have witnessed a significant shift in the state of play within the sports industry throughout Asia. When we launched in Singapore in 2009, our London head office had an enviable list of clients spread across the UK and Europe. Clients including some of the biggest names in sport; Manchester United, Lagardère Unlimited, Asics, Octagon, NBA, Liverpool FC, Women’s Tennis Association and ESPN. At the time we had little understanding of the commitment Singapore was making to the…read more


Building Regionally? What You Need to Know

Posted by in Asia, Commercial, Helen Soulsby

SRi has developed into more than ‘just’ a search and selection agency. Working in partnership with our clients we build out teams, assisting them to enter new sectors or markets and often develop completely new teams and offices. In the Asian region in particular, more than 75% of our placements over the last 24 months have been for newly created roles, reflecting the dynamic and changing environment of the sports industry within the region. However, building new teams in new regions brings its own set of practical and cultural challenges. Practical…read more


Dearth of a Salesman?

Posted by in Asia, Commercial, Helen Soulsby, Sales

Forgive the terrible play on words and no gender comments needed, but Dearth of a Sales Person just didn’t have the same ring to it! With the sports industry still evolving in Asia the pool of home grown talent is still relatively small and no function reflects this more than in sales. Here at SRi in Asia, we estimate that over half of our new assignments are with clients seeking commercial partnerships or sales talent. Identifying and attracting experienced sponsorship sales or marketing partnerships professionals in the Asian region is…read more


Driving Economic Development Through Sport

Posted by in Asia, Commercial, Helen Soulsby

While Singapore is not renowned for its myriad of Olympic athletes or appearances on the world stage of elite sport, it is cleverly positioning itself as a hub for the burgeoning sports industry across Asia, and it’s no accident. The Economic Development Board of Singapore (EDB) has a clearly defined strategy across a number of areas to develop robust and broad ‘ecosystems’ to support certain industry sectors and sport is one. Singapore welcomes sports businesses to leverage its pro-business environment in order to tap into the business opportunities in the…read more

Sponsorship Matters to Asia

Posted by in Asia, Sponsorship

Asian Sponsorship Association Networking Event – Wednesday Nov 20, 2013, Singapore. Late last month, SRi sponsored and hosted a meeting of the soon to be formed Asian Sponsorship Association (ASA). With 30 invited guests from agencies, brands, government, media and rights holders, the lunch was a hot bed of ideas and discussion around sponsorship in the Asia region. Eight weeks had passed since the idea of the ASA was floated at the Sports Matters conference in September and support for the Association had been substantial. The initiative has been championed…read more