Transforming the way your industry works

Sports Recruitment International Blog

Transforming the way your industry works

How sponsors and rights holders are harnessing the power of content

Posted by in Commercial, Digital, Entertainment, Media, Paul Childley, Sponsorship

Content is king for both rights holders and sponsors – ensure you have the right team in place to capitalise on the boom, says SRi’s Paul Chidley. Sponsorship activation in 2017 is certain to place a greater focus on content than ever before. With rights holders and sponsors looking for partnerships that can amplify their brands, achieve objectives, and deliver a measurable return on investment, it’s never been more critical to ensure that internal teams are fit for purpose. That the insatiable appetite of consumers for more and more content…read more

The content explosion – how rights holders and clubs are becoming more sophisticated than ever

Posted by in Commercial, Digital, Entertainment, Media, Paul Childley, Sponsorship

With more content than ever available to sports fans, production teams at rights holders, clubs and sponsors are growing in a bid to tap into the opportunity that new platforms, technologies and interactions can provide. SRi partner Paul Chidley investigates the changes that are happening in content across rights holders and clubs. The ability to create content has never been easier. From the professionally produced, such as Samsung’s recent School of Rio series, to rough-and-ready video on social media, the costs involved have tumbled, while the opportunity for sporting bodies…read more

Three simple steps to secure your employer of choice status

Posted by in Asia, Commercial, Digital, Helen Soulsby

Sports and entertainment companies in Asia face stiff competition from other industries when it comes to attracting talent. Helen Soulsby, SRi’s managing partner for Asia, reveals the steps that can be taken to make sure that your business is the place that people want to choose. One of the idiosyncrasies of sports and entertainment in Asia is that, despite all the glamour that comes with working for a big sporting brand or entertainment property, more kudos still tends to lie with employment in other sectors – particularly technology and anything…read more

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The clock is ticking for Tokyo – time to assess whether your Board is fit for purpose

Posted by in Board Level, Commercial, Digital, Elite Performance, Management, Media, Mike Squires, Sponsorship

The warm glow of a remarkable Rio Olympics has enveloped British sport. UK Sport, has, quite rightly, been given due credit for the successful implementation of its long term investment strategy but, with the build-up for Tokyo 2020 already started, this is no time to rest on ones laurels. At SRi, we have the advantage of seeing the global success of Team GB, with offices in Australia, Singapore, China, Canada, Switzerland, Germany and the US offering an outside vantage point. In each market and across many sports including rowing, cycling,…read more

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Why it’s critical to fill venues with talent

Posted by in Commercial, Entertainment, Josie Lahey, Management, Sales, Venues

It will surprise few who are involved in the running of stadiums, arenas and convention centres, that global competition for events is as fierce today as it has ever been. With single sport stadiums and multi-venue precincts starting to attract some of the biggest events outside of their traditional hunting grounds, the opportunities for venues are both exciting and daunting in equal measure. Add into the mix the plethora of entertainment options available to time-poor consumers today – from TV to mobile games – and it has never been more…read more

Building a winning team on and off the pitch

Posted by in Commercial, HR, Jim Chaplin, Management, UK

What does it take to achieve success in a sporting organisation? Recently, SRi invited a number of sports leaders to discuss the myriad challenges that can be faced. Managing director Jim Chaplin looks at some of their learnings which can put senior leaders in the industry in the best position to build a winning side and ensure lasting glory. One of the reasons why running a sports organisation is so complex is that the individuals involved, whether on the pitch, in the first team squad or up in the boardroom,…read more

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The Rise of the Australian Sports Foundation: Q&A with ASF CEO Patrick Walker

Posted by in Australia and New Zealand, Commercial, Jonathan Harris

Since its launch in 2010, SRi’s Australian and New Zealand arm has played a part in supporting some of the most prestigious, high profile and successful sport, media and entertainment organisations in the region. The Australian Sports Foundation is dedicated to raising tax deductible money for sports from the grassroots upwards, giving clubs and teams the platform to attract donations through crowdfunding, community projects, peer-to-peer giving and regular investment. As raising finance becomes tougher and tougher in the modern sporting environment, SRi’s Managing Partner for Australia and New Zealand, Jonathan…read more

Creating a high performing commercial department

Posted by in Chris Jordan, Commercial, Digital, Management, Sales, Sponsorship

Even at the highest level, sporting teams are still on the journey into becoming truly professional, global businesses. For those looking to establish themselves as a world-leading brand, having a commercial team fit for the pressures of modern sport business is a must, says SRi’s commercial rights specialist Chris Jordan. The ‘business of sport’ phrase is, in itself, something of an oxymoron. As a concept, sport embodies themes such as passion, unpredictability and tribalism. Think business, and words such as strategy, stability and growth spring to mind. It’s this struggle…read more

Can you afford to ignore Asia?

Posted by in Asia, Commercial, Helen Soulsby

Over the past 12 months, it has been impossible to avoid the sense that there is a shift in strategy underway in Asian sport. Take football as a case study; no longer is it just ageing players seeing out their twilight years in the Chinese Super League, this season saw Chelsea’s Ramires, Atletico Madrid’s Jackson Martinez and coveted Shakhtar Donetsk midfielder Alex Teixeira all head east for a combined £90m in transfer fees alone. It’s becoming increasingly clear, and perhaps alarmingly for internationally recognised clubs involved in the region, that…read more

Behind the scenes of the sports and entertainment industry in Asia

Posted by in Asia, Commercial, Digital, Sales, Sponsorship

Jasper Donat is the Co-Founder and CEO of Branded. Branded produce award winning events, such as All That Matters, and have spent 25 years connecting businesses and marrying great content with partner brands throughout Asia. In this Q+A we look behind the scenes of the sports and entertainment industry in Asia. 1. What is your background in sports and entertainment? My first job in sport was as an International Account Manager at Eurosport, based in London in 1992. In 1995, I moved to Hong Kong to become the Head of…read more