Transforming the way your industry works

Sports Recruitment International Blog

Transforming the way your industry works

How sponsors and rights holders are harnessing the power of content

Posted by in Commercial, Digital, Entertainment, Media, Paul Childley, Sponsorship

Content is king for both rights holders and sponsors – ensure you have the right team in place to capitalise on the boom, says SRi’s Paul Chidley. Sponsorship activation in 2017 is certain to place a greater focus on content than ever before. With rights holders and sponsors looking for partnerships that can amplify their brands, achieve objectives, and deliver a measurable return on investment, it’s never been more critical to ensure that internal teams are fit for purpose. That the insatiable appetite of consumers for more and more content…read more

The content explosion – how rights holders and clubs are becoming more sophisticated than ever

Posted by in Commercial, Digital, Entertainment, Media, Paul Childley, Sponsorship

With more content than ever available to sports fans, production teams at rights holders, clubs and sponsors are growing in a bid to tap into the opportunity that new platforms, technologies and interactions can provide. SRi partner Paul Chidley investigates the changes that are happening in content across rights holders and clubs. The ability to create content has never been easier. From the professionally produced, such as Samsung’s recent School of Rio series, to rough-and-ready video on social media, the costs involved have tumbled, while the opportunity for sporting bodies…read more

Three simple steps to secure your employer of choice status

Posted by in Asia, Commercial, Digital, Helen Soulsby

Sports and entertainment companies in Asia face stiff competition from other industries when it comes to attracting talent. Helen Soulsby, SRi’s managing partner for Asia, reveals the steps that can be taken to make sure that your business is the place that people want to choose. One of the idiosyncrasies of sports and entertainment in Asia is that, despite all the glamour that comes with working for a big sporting brand or entertainment property, more kudos still tends to lie with employment in other sectors – particularly technology and anything…read more

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The clock is ticking for Tokyo – time to assess whether your Board is fit for purpose

Posted by in Board Level, Commercial, Digital, Elite Performance, Management, Media, Mike Squires, Sponsorship

The warm glow of a remarkable Rio Olympics has enveloped British sport. UK Sport, has, quite rightly, been given due credit for the successful implementation of its long term investment strategy but, with the build-up for Tokyo 2020 already started, this is no time to rest on ones laurels. At SRi, we have the advantage of seeing the global success of Team GB, with offices in Australia, Singapore, China, Canada, Switzerland, Germany and the US offering an outside vantage point. In each market and across many sports including rowing, cycling,…read more

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Opportunity abounds for rights holders and distributors as the rule book is still being written

Posted by in Digital, Entertainment, eSports, Media, Tim Palmer

Media, entertainment and sports rights holders are in the middle of one of the most transformational periods in history and, with the rule book being rewritten in real time, digital opportunities are rife for those that get it right, says SRi’s head of media and entertainment Tim Palmer. Media, entertainment and sports content owners and distributors are fully embracing the digital revolution, having acknowledged the change to their business models and are basking in the glow of the new climate that promises a wealth of opportunities that those in previous…read more

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Creating a high performing commercial department

Posted by in Chris Jordan, Commercial, Digital, Management, Sales, Sponsorship

Even at the highest level, sporting teams are still on the journey into becoming truly professional, global businesses. For those looking to establish themselves as a world-leading brand, having a commercial team fit for the pressures of modern sport business is a must, says SRi’s commercial rights specialist Chris Jordan. The ‘business of sport’ phrase is, in itself, something of an oxymoron. As a concept, sport embodies themes such as passion, unpredictability and tribalism. Think business, and words such as strategy, stability and growth spring to mind. It’s this struggle…read more

Behind the scenes of the sports and entertainment industry in Asia

Posted by in Asia, Commercial, Digital, Sales, Sponsorship

Jasper Donat is the Co-Founder and CEO of Branded. Branded produce award winning events, such as All That Matters, and have spent 25 years connecting businesses and marrying great content with partner brands throughout Asia. In this Q+A we look behind the scenes of the sports and entertainment industry in Asia. 1. What is your background in sports and entertainment? My first job in sport was as an International Account Manager at Eurosport, based in London in 1992. In 1995, I moved to Hong Kong to become the Head of…read more

Six Sports Industry Trends Dominating Recruitment in China

Posted by in Asia, Commercial, Digital, Elite Performance, Helen Soulsby, HR

In 2015, one thing became clear: China led the way in sports business growth across Asia. New entrants, new commercial arrangements and new investors flooded the broad sports business landscape. The China sports industry promises more growth in 2016 and the war for talent is getting fierce. Smart companies know that great people will give them the edge. Below we’ve briefly outlined six key trends (in no particular order) dominating recruitment within the Chinese sports industry. 1. Talent Identification and Transfer With increased sophistication across all aspects of sport, many organizations now…read more

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Digital Challenges in Sport

Posted by in Chris Jordan, Commercial, Digital, Sales, Sponsorship, Will Banbury

Following on from our previous post exploring the digital opportunities in sport, this week we examine some of the digital challenges facing the sports industry. Who are the “Broadcasters”? Will digital platforms/businesses become closer to becoming a broadcaster? They have gone from creating native digital content, to shorter-form 90-120 second videos and clips. What is going to stop them from producing a 10 minute show designed for the web? Once they have built a significant audience and are attracting a large number of unique views, they effectively become a broadcaster and…read more

Digital Opportunities in Sport

Posted by in Chris Jordan, Commercial, Digital, Sales, Sponsorship, Will Banbury

In recent months SRi has seen a tangible increase in demand for experienced digital media professionals across our client base in sport and entertainment. Having consulted to a number of clients who are not always able to clearly articulate what their business objectives are in this space, we have observed a number of trends and patterns emerging. As a result, Will Banbury and Chris Jordan recently hosted a breakfast roundtable with a number of leading sports digital media experts to discuss “what digital means to me” and explore some of…read more

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