Transforming the way your industry works

Sports Recruitment International Blog

Transforming the way your industry works

How sponsors and rights holders are harnessing the power of content

Posted by in Commercial, Digital, Entertainment, Media, Paul Childley, Sponsorship

Content is king for both rights holders and sponsors – ensure you have the right team in place to capitalise on the boom, says SRi’s Paul Chidley. Sponsorship activation in 2017 is certain to place a greater focus on content than ever before. With rights holders and sponsors looking for partnerships that can amplify their brands, achieve objectives, and deliver a measurable return on investment, it’s never been more critical to ensure that internal teams are fit for purpose. That the insatiable appetite of consumers for more and more content…read more

The content explosion – how rights holders and clubs are becoming more sophisticated than ever

Posted by in Commercial, Digital, Entertainment, Media, Paul Childley, Sponsorship

With more content than ever available to sports fans, production teams at rights holders, clubs and sponsors are growing in a bid to tap into the opportunity that new platforms, technologies and interactions can provide. SRi partner Paul Chidley investigates the changes that are happening in content across rights holders and clubs. The ability to create content has never been easier. From the professionally produced, such as Samsung’s recent School of Rio series, to rough-and-ready video on social media, the costs involved have tumbled, while the opportunity for sporting bodies…read more

Why it’s critical to fill venues with talent

Posted by in Commercial, Entertainment, Josie Lahey, Management, Sales, Venues

It will surprise few who are involved in the running of stadiums, arenas and convention centres, that global competition for events is as fierce today as it has ever been. With single sport stadiums and multi-venue precincts starting to attract some of the biggest events outside of their traditional hunting grounds, the opportunities for venues are both exciting and daunting in equal measure. Add into the mix the plethora of entertainment options available to time-poor consumers today – from TV to mobile games – and it has never been more…read more

Opportunity abounds for rights holders and distributors as the rule book is still being written

Posted by in Digital, Entertainment, eSports, Media, Tim Palmer

Media, entertainment and sports rights holders are in the middle of one of the most transformational periods in history and, with the rule book being rewritten in real time, digital opportunities are rife for those that get it right, says SRi’s head of media and entertainment Tim Palmer. Media, entertainment and sports content owners and distributors are fully embracing the digital revolution, having acknowledged the change to their business models and are basking in the glow of the new climate that promises a wealth of opportunities that those in previous…read more

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