Is FMCG the New Route into the Sports Industry?

Posted by in FMCG, Helen Soulsby

At selected English Premier League clubs and much of the American sports market, it’s getting harder to find senior executives with experience in the sport itself. More and more the sports industry is looking outside of ‘its own’ and seeking talent from investment banking, FMCG, leading telcos and the entertainment industry. Sports business has changed or as some commentators refer – ‘it has grown up’. While the days of ex-athletes and family members or ‘out and out fans’ working at their favourite team, club or event haven’t disappeared completely, the…read more