Why Mass Participation Event Sponsorship is Fast Becoming a Popular Marketing Platform

Posted by in Asia, Chris Robb, Mass Participation

This week we have a guest blog written by Spectrum Worldwide’s CEO, Chris Robb. Spectrum Worldwide was established in Singapore over 10 years ago. It is an award-winning sports event management company with proven capabilities in pioneering and delivering numerous world-class mass participation events that have helped to position Singapore as Asia’s leading sports hub. Today’s marketplace has almost every business fighting to get noticed. Marketing and sales techniques have been evolving with time and those who fail to adapt struggle to stay afloat. Sean Davidson who heads up Tata…read more