Transforming the way your industry works

Sports Recruitment International Blog

Transforming the way your industry works

How sponsors and rights holders are harnessing the power of content

Posted by in Commercial, Digital, Entertainment, Media, Paul Childley, Sponsorship

Content is king for both rights holders and sponsors – ensure you have the right team in place to capitalise on the boom, says SRi’s Paul Chidley. Sponsorship activation in 2017 is certain to place a greater focus on content than ever before. With rights holders and sponsors looking for partnerships that can amplify their brands, achieve objectives, and deliver a measurable return on investment, it’s never been more critical to ensure that internal teams are fit for purpose. That the insatiable appetite of consumers for more and more content…read more

The content explosion – how rights holders and clubs are becoming more sophisticated than ever

Posted by in Commercial, Digital, Entertainment, Media, Paul Childley, Sponsorship

With more content than ever available to sports fans, production teams at rights holders, clubs and sponsors are growing in a bid to tap into the opportunity that new platforms, technologies and interactions can provide. SRi partner Paul Chidley investigates the changes that are happening in content across rights holders and clubs. The ability to create content has never been easier. From the professionally produced, such as Samsung’s recent School of Rio series, to rough-and-ready video on social media, the costs involved have tumbled, while the opportunity for sporting bodies…read more