Transforming the way your industry works

Sports Recruitment International Blog

Transforming the way your industry works

Why it’s critical to fill venues with talent

Posted by in Commercial, Entertainment, Josie Lahey, Management, Sales, Venues

It will surprise few who are involved in the running of stadiums, arenas and convention centres, that global competition for events is as fierce today as it has ever been. With single sport stadiums and multi-venue precincts starting to attract some of the biggest events outside of their traditional hunting grounds, the opportunities for venues are both exciting and daunting in equal measure. Add into the mix the plethora of entertainment options available to time-poor consumers today – from TV to mobile games – and it has never been more…read more

Creating a high performing commercial department

Posted by in Chris Jordan, Commercial, Digital, Management, Sales, Sponsorship

Even at the highest level, sporting teams are still on the journey into becoming truly professional, global businesses. For those looking to establish themselves as a world-leading brand, having a commercial team fit for the pressures of modern sport business is a must, says SRi’s commercial rights specialist Chris Jordan. The ‘business of sport’ phrase is, in itself, something of an oxymoron. As a concept, sport embodies themes such as passion, unpredictability and tribalism. Think business, and words such as strategy, stability and growth spring to mind. It’s this struggle…read more

Behind the scenes of the sports and entertainment industry in Asia

Posted by in Asia, Commercial, Digital, Sales, Sponsorship

Jasper Donat is the Co-Founder and CEO of Branded. Branded produce award winning events, such as All That Matters, and have spent 25 years connecting businesses and marrying great content with partner brands throughout Asia. In this Q+A we look behind the scenes of the sports and entertainment industry in Asia. 1. What is your background in sports and entertainment? My first job in sport was as an International Account Manager at Eurosport, based in London in 1992. In 1995, I moved to Hong Kong to become the Head of…read more

Digital Challenges in Sport

Posted by in Chris Jordan, Commercial, Digital, Sales, Sponsorship, Will Banbury

Following on from our previous post exploring the digital opportunities in sport, this week we examine some of the digital challenges facing the sports industry. Who are the “Broadcasters”? Will digital platforms/businesses become closer to becoming a broadcaster? They have gone from creating native digital content, to shorter-form 90-120 second videos and clips. What is going to stop them from producing a 10 minute show designed for the web? Once they have built a significant audience and are attracting a large number of unique views, they effectively become a broadcaster and…read more

Digital Opportunities in Sport

Posted by in Chris Jordan, Commercial, Digital, Sales, Sponsorship, Will Banbury

In recent months SRi has seen a tangible increase in demand for experienced digital media professionals across our client base in sport and entertainment. Having consulted to a number of clients who are not always able to clearly articulate what their business objectives are in this space, we have observed a number of trends and patterns emerging. As a result, Will Banbury and Chris Jordan recently hosted a breakfast roundtable with a number of leading sports digital media experts to discuss “what digital means to me” and explore some of…read more


The Evolution of the Pre-Season Football Friendly

Posted by in Chris Jordan, Commercial, Management, Sales, Sponsorship

Why do clubs tour? 10 years ago the pre-season tours and friendlies that Premier League football clubs embarked upon were the domain of the club’s manager and coaches. It was down to the performance staff to scout out a suitable location where the training, transport and accommodation facilities were of a high standard. This ultimately meant they travelled to Europe which was easier to organise and was less of a strain on the players. Fast forward to the present day and the pre-season schedule is now being taken more seriously…read more


Dearth of a Salesman?

Posted by in Asia, Commercial, Helen Soulsby, Sales

Forgive the terrible play on words and no gender comments needed, but Dearth of a Sales Person just didn’t have the same ring to it! With the sports industry still evolving in Asia the pool of home grown talent is still relatively small and no function reflects this more than in sales. Here at SRi in Asia, we estimate that over half of our new assignments are with clients seeking commercial partnerships or sales talent. Identifying and attracting experienced sponsorship sales or marketing partnerships professionals in the Asian region is…read more