Transforming the way your industry works

Sports Recruitment International Blog

Transforming the way your industry works

How sponsors and rights holders are harnessing the power of content

Posted by in Commercial, Digital, Entertainment, Media, Paul Childley, Sponsorship

Content is king for both rights holders and sponsors – ensure you have the right team in place to capitalise on the boom, says SRi’s Paul Chidley. Sponsorship activation in 2017 is certain to place a greater focus on content than ever before. With rights holders and sponsors looking for partnerships that can amplify their brands, achieve objectives, and deliver a measurable return on investment, it’s never been more critical to ensure that internal teams are fit for purpose. That the insatiable appetite of consumers for more and more content…read more

The content explosion – how rights holders and clubs are becoming more sophisticated than ever

Posted by in Commercial, Digital, Entertainment, Media, Paul Childley, Sponsorship

With more content than ever available to sports fans, production teams at rights holders, clubs and sponsors are growing in a bid to tap into the opportunity that new platforms, technologies and interactions can provide. SRi partner Paul Chidley investigates the changes that are happening in content across rights holders and clubs. The ability to create content has never been easier. From the professionally produced, such as Samsung’s recent School of Rio series, to rough-and-ready video on social media, the costs involved have tumbled, while the opportunity for sporting bodies…read more

The clock is ticking for Tokyo – time to assess whether your Board is fit for purpose

Posted by in Board Level, Commercial, Digital, Elite Performance, Management, Media, Mike Squires, Sponsorship

The warm glow of a remarkable Rio Olympics has enveloped British sport. UK Sport, has, quite rightly, been given due credit for the successful implementation of its long term investment strategy but, with the build-up for Tokyo 2020 already started, this is no time to rest on ones laurels. At SRi, we have the advantage of seeing the global success of Team GB, with offices in Australia, Singapore, China, Canada, Switzerland, Germany and the US offering an outside vantage point. In each market and across many sports including rowing, cycling,…read more

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Creating a high performing commercial department

Posted by in Chris Jordan, Commercial, Digital, Management, Sales, Sponsorship

Even at the highest level, sporting teams are still on the journey into becoming truly professional, global businesses. For those looking to establish themselves as a world-leading brand, having a commercial team fit for the pressures of modern sport business is a must, says SRi’s commercial rights specialist Chris Jordan. The ‘business of sport’ phrase is, in itself, something of an oxymoron. As a concept, sport embodies themes such as passion, unpredictability and tribalism. Think business, and words such as strategy, stability and growth spring to mind. It’s this struggle…read more

Behind the scenes of the sports and entertainment industry in Asia

Posted by in Asia, Commercial, Digital, Sales, Sponsorship

Jasper Donat is the Co-Founder and CEO of Branded. Branded produce award winning events, such as All That Matters, and have spent 25 years connecting businesses and marrying great content with partner brands throughout Asia. In this Q+A we look behind the scenes of the sports and entertainment industry in Asia. 1. What is your background in sports and entertainment? My first job in sport was as an International Account Manager at Eurosport, based in London in 1992. In 1995, I moved to Hong Kong to become the Head of…read more

Digital Challenges in Sport

Posted by in Chris Jordan, Commercial, Digital, Sales, Sponsorship, Will Banbury

Following on from our previous post exploring the digital opportunities in sport, this week we examine some of the digital challenges facing the sports industry. Who are the “Broadcasters”? Will digital platforms/businesses become closer to becoming a broadcaster? They have gone from creating native digital content, to shorter-form 90-120 second videos and clips. What is going to stop them from producing a 10 minute show designed for the web? Once they have built a significant audience and are attracting a large number of unique views, they effectively become a broadcaster and…read more

Digital Opportunities in Sport

Posted by in Chris Jordan, Commercial, Digital, Sales, Sponsorship, Will Banbury

In recent months SRi has seen a tangible increase in demand for experienced digital media professionals across our client base in sport and entertainment. Having consulted to a number of clients who are not always able to clearly articulate what their business objectives are in this space, we have observed a number of trends and patterns emerging. As a result, Will Banbury and Chris Jordan recently hosted a breakfast roundtable with a number of leading sports digital media experts to discuss “what digital means to me” and explore some of…read more

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The Evolution of the Pre-Season Football Friendly

Posted by in Chris Jordan, Commercial, Management, Sales, Sponsorship

Why do clubs tour? 10 years ago the pre-season tours and friendlies that Premier League football clubs embarked upon were the domain of the club’s manager and coaches. It was down to the performance staff to scout out a suitable location where the training, transport and accommodation facilities were of a high standard. This ultimately meant they travelled to Europe which was easier to organise and was less of a strain on the players. Fast forward to the present day and the pre-season schedule is now being taken more seriously…read more

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The Changing State of Play

Posted by in Asia, Helen Soulsby, Sponsorship

SRi has been on the ground in Singapore for five years, during which we have witnessed a significant shift in the state of play within the sports industry throughout Asia. When we launched in Singapore in 2009, our London head office had an enviable list of clients spread across the UK and Europe. Clients including some of the biggest names in sport; Manchester United, Lagardère Unlimited, Asics, Octagon, NBA, Liverpool FC, Women’s Tennis Association and ESPN. At the time we had little understanding of the commitment Singapore was making to the…read more

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Sponsorship Matters to Asia

Posted by in Asia, Sponsorship

Asian Sponsorship Association Networking Event – Wednesday Nov 20, 2013, Singapore. Late last month, SRi sponsored and hosted a meeting of the soon to be formed Asian Sponsorship Association (ASA). With 30 invited guests from agencies, brands, government, media and rights holders, the lunch was a hot bed of ideas and discussion around sponsorship in the Asia region. Eight weeks had passed since the idea of the ASA was floated at the Sports Matters conference in September and support for the Association had been substantial. The initiative has been championed…read more

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