Fashion and sport combine to appeal to the mass market

Posted by in Andreas Huber, Fashion, Sporting Goods

Andreas Huber, SRi’s head of sporting goods & fashion, explains how the fashion industry is looking to increase its slice of the lucrative sporting goods market, but needs the talented workforce to do so. At last estimate, the market value of the sporting goods industry stood at around $150 billion p.a., with Nike ($32 billion) and Adidas ($19 billion) by far the largest players. A massive amount of their revenue continues to come from cutting-edge sporting goods technology and insight. However, the focus for those big sporting brands, more than…read more