Transforming the way your industry works

Sports Recruitment International Blog

Transforming the way your industry works

How sponsors and rights holders are harnessing the power of content

Posted by in Commercial, Digital, Entertainment, Media, Paul Childley, Sponsorship

Content is king for both rights holders and sponsors – ensure you have the right team in place to capitalise on the boom, says SRi’s Paul Chidley. Sponsorship activation in 2017 is certain to place a greater focus on content than ever before. With rights holders and sponsors looking for partnerships that can amplify their brands, achieve objectives, and deliver a measurable return on investment, it’s never been more critical to ensure that internal teams are fit for purpose. That the insatiable appetite of consumers for more and more content…read more

How LaLiga is bringing El Clasico to China

Posted by in Asia, Career Advice

Bill Yang is currently the Project Coordinator in LaLiga’s China office, having secured the role through SRi in July 2016. Boasting a degree from one of the best universities in China, Bill had accumulated significant research and business analysis experience working for management consulting companies, which was very attractive to LaLiga. Bill is just one example of our dedicated SRi team in China’s ability to secure top talent from other industries for leading sports roles. Our Head of China, Ting Zhang, recently sat down with Bill to talk about his…read more

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SRi reflects on a successful 15 years and looks toward the future

Posted by in Uncategorised

The global sports industry has changed dramatically since SRi’s foundation in 2001. From the way people communicate and consume content, to the gradual blurring of lines between fashion, entertainment and sport, the world in which we all now live is remarkably different to the one that SRi was born into at the turn of the century. We reflected upon the evolution of the industry, and of SRi itself, when we celebrated our 15th birthday last week with colleagues and friends at a drinks reception in London, hosted by our Chairman…read more

Team building and company culture in 2017 – what leaders need to know

Posted by in Helen Soulsby, HR, Leadership, Management, Women in sport

SRi’s managing partner in Asia, Helen Soulsby, moderated a panel at All That Matters in Singapore which comprised standout businesswomen in leadership positions including Emma Banks of CAA, Sunita Kaur of Spotify, Stephanie McMahon of WWE, Susana Tsui of PHD Asia Pacific, as well as YouTube superstar and budding entrepreneur Bethany Mota. Helen summarises the panel discussion that poured over the challenges of modern team building, leadership styles that are fit for purpose today and how to get the best out of enthusiastic yet impatient Millennials. Team dynamics and company…read more

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The content explosion – how rights holders and clubs are becoming more sophisticated than ever

Posted by in Commercial, Digital, Entertainment, Media, Paul Childley, Sponsorship

With more content than ever available to sports fans, production teams at rights holders, clubs and sponsors are growing in a bid to tap into the opportunity that new platforms, technologies and interactions can provide. SRi partner Paul Chidley investigates the changes that are happening in content across rights holders and clubs. The ability to create content has never been easier. From the professionally produced, such as Samsung’s recent School of Rio series, to rough-and-ready video on social media, the costs involved have tumbled, while the opportunity for sporting bodies…read more

Fashion and sport combine to appeal to the mass market

Posted by in Andreas Huber, Fashion, Sporting Goods

Andreas Huber, SRi’s head of sporting goods & fashion, explains how the fashion industry is looking to increase its slice of the lucrative sporting goods market, but needs the talented workforce to do so. At last estimate, the market value of the sporting goods industry stood at around $150 billion p.a., with Nike ($32 billion) and Adidas ($19 billion) by far the largest players. A massive amount of their revenue continues to come from cutting-edge sporting goods technology and insight. However, the focus for those big sporting brands, more than…read more

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Developing the high performance sports model in the USA

Posted by in Canada, Elite Performance, Steve Moser, USA

As US pro and collegiate sport continues to go from strength to strength, there are some fascinating developments happening behind the scenes. Steve Moser, SRi’s High Performance Consultant for North America, takes a closer look. For many years, sport in the USA has adopted an insular approach when developing patterns of coaching, fitness, nutrition and commercial structure. It has been for good reason, too. The big five sports leagues – football, baseball, basketball, hockey and, more recently, soccer – have led the world in developing professionalism and sophisticated commercial operations….read more

Three simple steps to secure your employer of choice status

Posted by in Asia, Commercial, Digital, Helen Soulsby

Sports and entertainment companies in Asia face stiff competition from other industries when it comes to attracting talent. Helen Soulsby, SRi’s managing partner for Asia, reveals the steps that can be taken to make sure that your business is the place that people want to choose. One of the idiosyncrasies of sports and entertainment in Asia is that, despite all the glamour that comes with working for a big sporting brand or entertainment property, more kudos still tends to lie with employment in other sectors – particularly technology and anything…read more

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Ensuring success at Tokyo 2020

Posted by in Board Level, Elite Performance, Management, Stewart King

Stewart King, Senior Consultant for High Performance at SRi, spoke with close to 40 national governing body CEOs and Performance Directors from all over the world during the Olympics in Rio de Janiero. King was keen to establish how they will review Rio 2016, what the biggest challenges are ahead of Tokyo 2020, and what they will now do to ensure success in Japan. King found that a number of common themes arose: 1. Every Olympics is different and performance structures that were successful in Rio won’t necessarily work in…read more

The clock is ticking for Tokyo – time to assess whether your Board is fit for purpose

Posted by in Board Level, Commercial, Digital, Elite Performance, Management, Media, Mike Squires, Sponsorship

The warm glow of a remarkable Rio Olympics has enveloped British sport. UK Sport, has, quite rightly, been given due credit for the successful implementation of its long term investment strategy but, with the build-up for Tokyo 2020 already started, this is no time to rest on ones laurels. At SRi, we have the advantage of seeing the global success of Team GB, with offices in Australia, Singapore, China, Canada, Switzerland, Germany and the US offering an outside vantage point. In each market and across many sports including rowing, cycling,…read more

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